CASINO

Sell Smarter!

Selling Tips


INTRODUCTION

Selling your property is an exciting time. You might be moving to a bigger house to accommodate a growing family, or somewhere smaller now your children have left home. Perhaps a new job has dictated a move - or you just need a change. Whatever the reason, we are here to make the process as seamless as possible.

We understand that your property is important to you. You have shared life, love and laughter within its walls. This is why you need the support and understanding of a professional Real Estate agent.

Our agents are professionals who deliver. We will individually market your property in the most professional and cost-effective way.

Our great strength lies in our knowledge and love of property and we continue to lead the market in property, research and development.

We will ensure you receive the best possible price for your valuable asset in the shortest possible time.


CHOOSING YOUR REAL ESTATE AGENT

The real estate agent of your choice will make a difference to the likely selling price of your home. Always choose an agent in your local area, as they have solid knowledge of local prices and will have potential buyers on hand who are looking to buy in the area.

Your agent will be able to advise you on the selling method best suited to your property and your needs, the type of buyer you are looking for and improvements that can increase the value of your property.

Be wary of agents providing top dollar estimates for your property, as they could be trying to buy your business with unrealistic price expectations. A qualified agent can give you accurate advice on the real estate market, and PRDnationwide agents are the only real estate professionals with access to our dedicated in-house Research Department. Average property prices, sales activity, rental returns and population growth are just some of the types of information you can discuss with one of our friendly sales consultants.


TYPES OF AGENCY AGREEMENTS

Once you have chosen your agent, it is time to decide what is the best method to sell your home. Essentially, there are two methods to selling a property:

Exclusive Agency/Exclusive Listing

One real estate agent or office sells your property.

With an exclusive agency agreement, you have several options available: auction, private treaty, multilist, tender and expressions of interest.

Properties sold under exclusive agreements usually sell for the best price in a shorter time.

Open/General Listing

Listing your property with several real estate agents.

Properties sold under open/general listing often take longer to sell and don't always produce the best result.

Your chosen PRDnationwide professional will discuss all the options with you, and advise you on which one would best suit your needs.


DIFFERENT OPTIONS IN SELLING YOUR HOME

Auction Benefits:

There are numerous benefits of selling your property at auction.

The set sale date allows you to make plans for the future. It enforces buyers to act within a specific time frame or they risk losing the property.

The absence of a set price attracts buyers from all price ranges, with each having a different opinion as to what they would pay for a property.

Placing these buyers into an open competitive situation will usually achieve the best results.

At all times you are protected by your confidential reserve price, set with the professional help of your chosen PRDnationwide agent. Only you can change this reserve price.

An auction is legally binding. Once your property has been sold, the sale conditions are set in concrete.

Private Treaty Benefits:

When you set the price at which your property is to be sold to the public, you are selling by Private Treaty.

One agent is appointed on an exclusive basis for a set period to work hard to market your property to the buying public.

Without a set sales date, you have time to consider all offers by potential buyers.

All negotiations are private and in a time-sequence to suit you.

Only one solid price is being quoted, and your exclusive agent has the freedom to work with everyone in the area.

With regular, honest feedback provided to you, you are able to gauge the success of the marketing campaign as well as the acceptance of the asking price.

Remember, so selling agency fee is paid by you, unless your exclusive agent negotiates an offer from a buyer that you will accept. So - who takes all the risk?


WHAT IS YOUR PROPERTY WORTH?

Setting the price is one of the most important decisions you have to make when selling your property. Features such as location, size, age and unique attributes will help determine the figure, as well as checking sales prices on similar properties in your area.

Our in-house Research Department gives PRDnationwide agents access to property information such as average property prices, demographics, sales activity and rental returns. Such information will help you set the asking or reserve price of your property.


WHAT IS FOR SALE?

When selling your property, you have the option of relocating or leaving sentimental or expensive fixed items known as "chattels". Items such as light fittings, dishwashers, curtains, awnings, and above ground pools, that you wish to take with you, must be noted in your contract as being excluded from what is being sold.

Including or excluding these "chattels" may affect the price of your property.


MARKETING YOUR PROPERTY

When selling a property you have options of how you would like to market your property. You have the choice of selling with a marketing and advertising budget or without.

Without Marketing:

It is possible to sell your property quietly, without advertising or promotion, if we have the right buyer in the right price range in our database. Most properties attract the majority of interest in the first 21 days of promotion. Failure to expose your property in this time frame may hinder the sales process and the chances of achieving top dollar.

With Marketing:

Selling your property with a marketing program ensures your property recieves maximum exposure and interest, and ultimately, price.

There are several marketing options available.

Signboards

Press Advertising

Internet Advertising

Window Displays

Brochures, Letterbox Droppers and Cards

Your chosen PRDnationwide agent will give your property a thorough, memorable exposure over the allocated period, reaching as many people as possible. We will develop a marketing plan best suited to your property and your needs.

We are aware that your marketing budget is important to you, so we are careful to utilise your budget to its best advantage. However, it is worth remembering that an agent working in a tight budget might not be able to provide all the trimmings they feel are necessary to sell in the shortest time possible. A little flexibility in the amount of money spent on marketing up front could well increase the sale price.


NEGOTIATING AND ACCEPTING AN OFFER

Your chosen PRDnationwide agent will facilitate all aspects of the negotiation process. They will present all offers in writing, leaving you with the option to accept, or provide a counter offer. If the buyer does not accept your counter offer, they have the right to withdraw their original offer.

When deciding on an offer, you should also consider settlement date, suitability of deposit and whether terms/finance are arranged. Your PRDnationwide agent will be able to provide you with advice on such considerations.


FOUND A BUYER, WHAT NOW?

Private Treaty:

Once you have reached an agreed selling price with the buyer, you need to sign the contract. The buyer pays a deposit, usually 10% with the balance paid on settlement date.

Auction:

With auctions, there is no cooling off period. The deposit is paid and contract signed on the fall of the hammer.

After, the contract is unconditional, it is a legally binding contract and the process transfer can begin. A solicitor or conveyancer usually handles the transfer with stamp duty (if applicable) being paid by the buyer. On settlement day, the keys are handed over to the buyer and the property becomes their responsibility, thus it is important to note that until settlement day, you are responsible for insurance etc.

(The legal process varies in each state, so consult with your solicitor and your chosen PRDnationwide agent).


LONG-TERM RELATIONSHIP

We believe our relationship does not end with the sale. That is merely the beginning of what we hope to be a longstanding association to assist you with your future real estate dealings.

We know that excellent service is the foundation of our business which results in the valuable returns we achieve through satisfied clients.

(02) 6662 5555